Thu, 02/04/2010
Selecting the best solution for website design and online marketing is one of the most complex tasks a business must undertake. Putting together a website design RFP can be a nightmare. There are literally thousands of options from free-lance designers, to large national ad...
Mon, 01/11/2010
Being in an Interactive agency and living in a world where we spend half our life behind a monitor we sometimes forget that everyone might not have the same bleeding edge knowledge of online technology as we do. Simple concepts to the native web surfer are often times a foreign...
Fri, 12/11/2009
Google real-time was introduced this week to counter Bings integration of Twitter, Facebook and MySpace. Google will now be streaming tweets, news releases, web pages, and Yahoo articles all within the confinements of a single Search Engine Result Page (SERP). It has Fantastic...
Thu, 11/12/2009
Almost daily I hear individuals tell me that they just don't understand how social media can help their businesses or further business objectives. It does take time to move individuals like that towards the light. Much longer than I have for this blog post. The best and...
Thu, 10/29/2009
Have you ever wondered if there’s a “best time” for getting in contact with those leads you receive from your website? If you’re not receiving leads through your website, that’s a whole different problem for discussion with Levelten's Internet Marketing department at another...
Tue, 10/13/2009
You’ve done it a million times. Gone to Google Search in a hurry for a quick query to find info on a given topic. In you're haste you type in the wrong spelling for the term you're searching, knowing that you have the safety of just choosing Google’s suggestion for what you...
Mon, 06/22/2009
Hopefully, if you’re making a decision on re-designing or building a new website for your company at least one of the criteria for selecting an agency is; 1. “Doe's the agency’s own web site reflect the same kind of results that are being proposed for your new website?" In...
Thu, 05/21/2009
Google just released this great little tool called "Wonder Wheel". It allows you to refine your search and find derivatives of keywords. Wonder Wheel is one of a series of refining options that Google has released. The way you use it is by putting in a keyword (broad) in the...
Wed, 04/15/2009
From the true inventor of the WWW, Tim Berners Lee talks at the 2009 TED conference about the importance of sharing linked data for the new horizons of the semantic Web. He challenges all individuals, enterprises and government entities to open their raw data sources to the Web...
Fri, 09/12/2008
There are a tremendous amount of variables to consider when looking at developing a search engine marketing budget for your company. Even marketing managers may have a difficult time assessing how well their company’s website is doing and more over the direction and resources...
Mon, 08/11/2008
Dallas based American Airlines settled their trademark infringment suit against Google this last week. The case was dismissed but the terms of the dismissal were not disclosed in the court records. Spokesman for American Airlines said, "We are pleased to resolve these claims...
Fri, 05/02/2008
Microsoft adCenter now has a new advertising tool that's in beta for Excel O7. It's a keyword research, expansion tool that provides great in-sight on keyword relevancy, cost history, demographics and geographic information. It looks to be a great tool for really honing in on...
Wed, 04/09/2008
Which is more important; getting people to your site or having people do what you want once they are there? I ask this question because many interactive agencies are contracted to get people to do both but rarely seem to do both well.
Wed, 12/26/2007
Out of the many different business models on the web the community based model is one that has grown to epic proportions over the last few years. From social networking sites to free software offers this model is virtually every place you look on the web. This model, according...
Thu, 11/01/2007
The conversation starts like this. A business owner comes in and says Can your company help us get our website better search results in the search engines? And I reply, WOW, I've got great news! You've come to the right place. We specialize in SEO."
Fri, 09/28/2007
Selling marketing to businesses in today's online marketplace can be somewhat of a daunting task. The level of experience and knowledge that business owners and individuals have of the Internet can range from a client saying, Now a browser is like Internet Explorer....right?...
Thu, 06/07/2007
For years traditional advertising has been viewed by most businesses as a necessary evil. Necessary, because all businesses need some form of exposure in their marketplace to survive. Evil, because there really hasn’t been a good way to determine the effectiveness of...
