Jon's blog

There are a tremendous amount of variables to consider when looking at developing a search engine marketing budget for your company. Even marketing managers may have a difficult time assessing how well their company’s website is doing and more over the direction and resources they need, in order to make it highly visible in the search engine result pages (SERPS).

Dallas based American Airlines settled their trademark infringment suit against Google this last week. The case was dismissed but the terms of the dismissal were not disclosed in the court records. Spokesman for American Airlines said, "We are pleased to resolve these claims on mutually satisfactory terms". Google representatives were not available for response.

Microsoft adCenter now has a new advertising tool that's in beta for Excel O7. It's a keyword research, expansion tool that provides great in-sight on keyword relevancy, cost history, demographics and geographic information. It looks to be a great tool for really honing in on target markets and localized terms.

Take it for a test drive for FREE but you've got to have Microsoft Excel 07.

adCenter add-in

Which is more important; getting people to your site or having people do what you want once they are there? I ask this question because many interactive agencies are contracted to get people to do both but rarely seem to do both well.

Out of the many different business models on the web the community based model is one that has grown to epic proportions over the last few years. From social networking sites to free software offers this model is virtually every place you look on the web. This model, according to Michael Rappa, in its pure form allows people/companies to offer up useful products, services or sites to the masses for free in the hopes that their good will gesture will come back to them.

The conversation starts like this. A business owner comes in and says Can your company help us get our website better search results in the search engines? And I reply, WOW, I've got great news! You've come to the right place. We specialize in SEO."

Selling marketing to businesses in today's online marketplace can be somewhat of a daunting task. The level of experience and knowledge that business owners and individuals have of the Internet can range from a client saying, Now a browser is like Internet Explorer....right? to a client saying, I need a viral social online marketing accelerator to generate a boat-load of traffic to my site!

For years traditional advertising has been viewed by most businesses as a necessary evil. Necessary, because all businesses need some form of exposure in their marketplace to survive. Evil, because there really hasn’t been a good way to determine the effectiveness of advertising campaign dollars. Now in the online world, advertising and evaluating those dollars spent towards marketing is becoming more like a science.