Some of us are fascinated by Ones and Zeros and how they make computers do things, and then there are some of us who are intrigued by how Data makes the sales world go around. In the world of selling, nothing is more important than being able to tell a sales person, walking down a street, late for a meeting, the address or cell number of the person they are going to meet. If that information is not captured and linked in a relation data source, so that it can be quickly found....you have a disaster! Half of the company running around looking for the information, and a sales person walking down a street, lost and late for a meeting with a potential customer.......and embarrassed!

So like programming, keeping a database in order has its art, and the result is beautiful, it make not have pictures or things that move or flash or change color, but it sure makes everyone’s life easier when someone is walking down a street, late for an appointment!