LevelTen Seminar Series: Part One

Posted by Stephanie at 2:24 pm

Tom McCracken, President and CEO of LevelTen, gave his first lecture series on Synergy Online Marketing (SOM) on September 18^th. The first portion of the three-part series at Vino100 was held in Uptown Dallas, and it was a great success. Titled “Vitality through Synergy,” this seminar exposed the ways to breathe new life into your business by maximizing your online web presence through marketing. With 30 attendees ranging from clients, prospective clients, employees, and networking contacts, we enjoyed delicious wines, did some networking, and were educated on the principles of SOM.

In his presentation, “Synergy Online Marketing – Search, Buzz & Beyond,” Tom enlightened us on the strategies and principles of online marketing through “synergy.” Some of the main principles he elaborated on were:

Marketing Mix
Branding
Market Share
Search Engine Marketing (SEM)
Website
Word of Mouse

Tom also touched on branding strategies, micro vs. macro branding, sponsored vs. organic search, web presence, and measurement. In the end, he uncovered how to transform your website into a buzz-generating, loyalty-building, selling machine; and encouraged us to feed the machine in every possible way.

If you would like to learn more about Tom’s presentation and white paper on SOM, feel free to join us for the next event! LevelTen will continue this series with our next installment, “Synergy Online Marketing – Architecture: The Essential Elements.” This will be held on Tuesday, October 30, 2007. If you are interested in attending our upcoming events, please email us at seminars@leveltendesign.com so that you can be added to our invitation list. The complete paper and presentation will be available at the conclusion of this lecture series.

Category: General Thoughts, Web Development, Web Strategy, Internet Marketing, SEO, Business, Sales, Business Development

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