Overture Renamed
Posted by Joy at 1:01 pm
Overture is to be renamed Yahoo! Search Marketing Solutions. The name change is the result of Overture and parent company Yahoo! combining their search marketing products. According to Overture, the name change will occur early in the second quarter of 2005 and will allow easier management of online marketing campaigns. Overture SEO tools will be renamed as well.
Link to Overture press release.
http://www.corporate-ir.net/ireye/ir_site.zhtml?ticker=over&script=410&layout=-6&item_id=680120
Category: General Thoughts
