Danna's blog

If you are at all involved with marketing, particularly in the interactive venue, you have heard both terms. Yesterday, Facebook CEO, Mark Zuckerberg, took these ideas one step further in formally unveiling marketing campaigns that combine the two, further propelling the growing popularity of social networking. He calls this new trend pull marketing in which consumers voluntarily endorse the brands and products they like. As reported in AdAge (November 6, 2007), he unveiled a system in which marketers can marry an ad message to a user-initiated endorsement of a product or service

Since taking over the hiring process at LevelTen, I have quickly learned how hard it really is to find good help. Since we are a continually growing interactive agency, our hiring needs of late have been extremely demanding. First is a visit to the usual job boards Monster, CareerBuilder, Yahoo HotJobs, Craigslist, Creative Hot List, Dice, and our own job board.

Remember the term information super highway? When the Internet craze first hit, this was its biggest selling point. You could go online and find almost any bit of information you could ever need on any given topic. Sure, information could be found easily but who wrote all that stuff and how could you trust it?

Over the last few weeks, articles in Advertising Age and the Wall Street Journal have caused a huge wake-up call to the large traditional agencies. Nike recently shocked the advertising world by announcing that it was going to expand its creative agency roster and shop its running shoe account. Although their long-time agency, Wieden and Kennedy, responsible for the Just Do It!

There has been significant debate on whether or not iTunes should be allowed in the workplace. Does it decrease or increase performance? As an avid iTunes user I may be biased, but have several example of how iTunes is good for productivity, team building and inspiration.