19 Free Social Media Tools for Your Dashboard
Photo Credit: Robert Scoble
As an Internet marketer, one of the biggest problems I face on a day to day basis is how to keep up with the scores of social media and content outlets on the web. It's easy to lose entire days to social media upkeep and tracking, which creates the need for automated measurement tools, like dashboards and other measurement tools. Monitoring social media and content that is published on the web is essential to any marketers job. You need to be able to respond quickly when others talk about you or your brand - a quick response can often mean the difference between a brand evangelist and a lifetime detractor. Here is my list of the top 19 social media dashboard tools, which includes 2 tools for aggregating and collecting this data.
Social Media Tools
- Twitter Search
There are some fantastic advanced search commands you can use with Twitter's search engine. From simple brand related searches to local phrases, Twitter Search can do it all. - IceRocket
Good blog search engine. - Technorati
Another good blog search engine. - Blogpulse
Blog search from Nielsen. - Google News
Track news stories and more. - BoardTracker
Forum search engine, useful for tracking forum conversations. - Facebook Lexicon
See how often people are mentioning you or your brand. - Google Analytics
You may not think of Google Analytics when you think of social media, but you should be. With Google Analytics, you can track referrals to your website from the social media platforms you're using. - Google Trends
See what's trending on the web. - Delicious Search
See how many times pages from your site have been bookmarked by others. - Digg Search
Much like Delicious, you can see how many times pages have been Dugg by others. - Google Blog Search
Blog search engine from Google. (none of the blog search engines are perfect, so it's a good idea to get a mix of data and parse it yourself) - TwitterCounter
Get a rough idea of your Twitter reach. - User Name Check
See if your brand's username has been taken on major and minor social media networks. - BackType
Monitor blog comments. - Social Mention
Decent search aggregation for various sources, from blogs to social sites. - Google Alerts
Set up alerts for keyword or brand name mentions across the web.
Collection Points
- Google Reader
What's great about the tools mentioned above is that almost all of them offer RSS feeds for your searches. If you're an agency, or just represent multiple clients, it's real easy to aggregate a bunch of searches for one client into unique folders. - Netvibes
Netvibes actually allows you to set up a pretty nifty dashboard using a combination of RSS feeds and widgets. There's a great tutorial on how to do it
Any others you feel deserve a mention? Let me know with a comment!
- Colin's blog
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An Abercrombie And Fitch
An Abercrombie And Fitch employee in northern California is alleging she was fired for refusing to remove her hijab, or headscarf marking her Muslim observance. Abercrombie pursuit of a homogeneous army of "perfect" employees appears to have snared it again!
Abercrombie Clothing to the AP, "the Council on Abercrombie UK Relations said Wednesday it filed an Equal Abercrombie London Opportunity Commission complaint on behalf of Hani Khan." Abercrombie Fitch says she was told she would be allowed to wear a Abercrombie Outlet, but a visiting district manager disputed that. She says she was fired when she refused to take it off.
In 2008, an Abercrombie And Fitch accused Abercrombie of refusing to hire her because her head scarf "didn't fit the chain's image." That lawsuit, filed last year, is still in progress.
Abercrombie in the company's serious on-the-ground sensitivity issues: Abercrombie Clothing to let a woman help her autistic sister try on Abercrombie UK, for which they were fined $115,264, and banishing an employee with a prosthetic arm from the store floor. That employee, Riam Dean, was awarded ￡8,000 for unlawful harassment, although the tribunal ruled that she hadn't suffered disability discrimination.
Abercrombie London has a well-documented mission of selling its idea of youthful physical perfection, Abercrombie Fitch the Bruce Weber ad campaigns to the employees that fit its ideal of American beauty. The company conceded that that ideal didn't include black, Abercrombie Outlet, and Asian employees in 2004 when it paid $40 million to employees and job applicants of those demographics to settle a class-action federal discrimination lawsuit. They had been accused of "engaging in recruiting and hiring practices that exclude minorities and adopting a virtually all-white marketing campaign."
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This is really helpful
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I enjoyed the last bit about aggregating the rss feeds into a reader to get a handle on all that data.
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Thanks for the post - I'll share it with many.
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This is great information for
This is great information for getting people on board with monitoring their own brand.
Term Papers | Theses
helpful to a very broad
helpful to a very broad segment that is looking for a start in calculating their social metrics and/or ROI.
Dissertations | Essays | Research Papers
Great information!
Thanks for the post - I'll share it with many. This is great information for getting people on board with monitoring their own brand.
After all, few are willing or able to pay for Spiral16 or Radian6 for just themselves.
Thanks for the post Colin! I
Thanks for the post Colin!
I enjoyed the last bit about aggregating the rss feeds into a reader to get a handle on all that data.
An additional analytics site
Colin,
This is truly helpful, thanks for posting! You might also be interested to check out http://www.sociafyq.com, SociafyQ, a site that we're building to provide free social site analytics through an open API.
It's certainly not competitive against the major (expensive) players, but hopefully, helpful to a very broad segment that is looking for a start in calculating their social metrics and/or ROI.
Cheers,
--Dave