Sometimes the Worst Ideas are Stolen Ones

Ever hear the phrase don't re-invent the wheel? Sure we all have and as a design company we understand the importance of inspiration, but when does "inspired by" cross the line into blatant theft of concept? I'm not going to get into a LevelTen ripoff rant, I've done that several times before, but I did want to look specifically at the new Britney Spears Believe campaign. Darius over at YoungGoGetter.com was kind enough to post some great thoughts on the subject and it really got me to thinking about the difference between stolen ideas and inspired ideas.

Essentially, I see it like this inspired design is drawing upon your knowledge and experience to come up with unique ways to expand upon an existing concept that may belong to someone else. Stolen design however, is essentially what Elizabeth Arden did to mondonations iBelieve concept. Let's face it, with something that blatant, lawsuits are inevitable.

Following in the footsteps of the guys over at YGG, I encourage you to let Elizabeth know what you think about their work.

You can easily fill out their contact form online, or send a personal letter to the postal or email address below.

Elizabeth Arden Consumer Affairs
309 South Street
New Providence, NJ 07974
Phone: (800) 326-7337
E-mail: consumer@elizabetharden.com

*Send a copy of your emails to Ward Bingham (ward@mondonation.com) at mondonation to let him know he has your support.