Last week I wrote about the 1 Second Super Bowl Ad that Miller was doing to promote Miller High Life, and lets just say that it drove a little traffic this week. That being said, we debated around the office about where the campaign would go and what could be done with it; in case you missed it I've added the spot below to view, but I wanted to point out a few viral pieces. In the attached image I took a screen shot right in the center of the ad and highlighted several areas that you probably didn't notice the first time.

• Random Animals
• Coyote
• Cougar
• Trophies
• Helmet
• Sausage Maker

Honestly I don't really think they serve much purpose in the ads other than for what I'm doing right now; free viral publicity. Take a look at the commercial and the shots and you decide.