I searched our name today and found that it came back with Target.com bidding for the term "level ten interactive" in both google and bing. Colin said Target has an automated system that helps them with this process; has anyone else seen this sort of error on their part from automated software?
Click Image Below for Larger View
Evidently we nerds somehow feel that we are now rock stars; not quite convinced by that one but this video is still awesome!
Have you ever watched an automobile race? I’m a pretty avid fan and I don’t care if it’s NASCAR or the IRL in every league there is generally a hand full of drivers who win most of the races. These drivers have superior equipment, manpower and talent; all of which are necessary to continually win races. However, on occasion you’ll see other drivers who don’t have all those advantages win a race; proving that anyone with the right team, determination and proper investment can be competitive.
According to Wikipedia, Guerrilla Marketing is described as:
The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional; potentially interactive; and consumers are targeted in unexpected places. The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral. The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing. The term has since entered the popular vocabulary and marketing textbooks.
Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, any unconventional marketing intended to get maximum results from minimal resources. More innovative approaches to Guerrilla marketing now utilize cutting edge mobile digital technologies to really engage the consumer and create a memorable brand experience.
In other words, you need to do something unique in such a way that people are going to be talking about it for a long time. In my opinion, the T-Mobile campaign is probably one of the best in recent memory; paid actors simply filled the train station and in unison began dancing a choreographed routine. It was remarkable really, to the extent that individuals not paid to participated started dancing, have a look.
Questions, questions, questions; when you're looking for someone to help you with your new Drupal project there's always a flurry of data you want to collect. Let's be honest, it's somewhat of a marriage and you're trying to choose the right partner to take down the alter. Understanding as much as you can is great, but in my experience there's 3 things you can do that will give you the most information with the least amount of effort.
Imagine standing in the center of the highway with an 18 wheeler barreling directly towards you at 70 miles per hour; would covering your eyes and acting as though you where impervious make the truck go away? Of course not; in-fact, you'd be steam rolled and blasted all over the highway.
Open Source, a phrase that many years made IT Managers cringe at the thought of fighting unsupported and poorly developed code. True, there are ton's of those types of applications still out there; however, Drupal has really made a strong effort to erase that mentality with an ever maturing core code base. In addition, more and more developers are creating and submitting modules to provide advanced functionality at a pace which licensed platforms simply can't keep up.
In case you've been hiding under a rock somewhere the past year, Drupal really exploded onto the mainstream in 2009. Numerous large and very well respected agencies, companies and educational institutions made the decision that we at LevelTen have know for years; Drupal is the best platform if you need rapid deployment, a stable and secure scaleable solution and numerous site features. I know. I know.
During my tenure at LevelTen I would estimate that I’ve fielded over 10,000 phone calls or emails from companies and individuals who are looking for some assistance with their web project.
I received an interesting sales call this morning from a gentleman whose company offers the service of helping to make your website, or client’s websites, Section 508 compliant. After the call I really got to thinking about our clients and how arduous the task is of having a completely compliant website. Don’t get me wrong; I’m not saying that it isn’t important, Target found out the hard way; all I’m saying is that if done properly it’s most likely won't be easy.
