Tue, 07/20/2010
It was a startling introduction to my LevelTen Interactive tenure.
Walking in with very little knowledge about Content Management Systems was a bit intimidating for a newbie at a Drupal shop.
Kayla quickly put LevelTen’s 2010 CMS Intelligence Report in my hands for a crash...
Fri, 06/11/2010
Researching landing page keywords and on-page SEO for a LevelTen project this week led to one conclusion: Whether its religion, economics, or web development, conversion is always the key.
Growing up in the web world, I viewed my op-tins as a trade of information, good for both...
Mon, 06/07/2010
Today’s web discovery took me back a few years to my “traditional” media background experience. Back to a college campus in the newspaper office, brainstorming content for each week’s issue.
Our staff produced a weekly installment called “Thumbs Up, Thumbs Down” in which we...
Wed, 05/26/2010
I must admit—I had to resist the urge to put my head through the monitor this morning when I pulled up ESPN.com and saw this. Seriously, do we really need to be monitoring the seconds until a man who puts a ball in a hole for a living decides on his next team?
Tue, 05/18/2010
Those of you who are young, affluent, technically savvy and physically located in one of these cities probably utilize Foursquare.
The location based mobile game eclipsed 1 million users in April, and marketing professionals are taking notice. Many campaigns are integrating...
Tue, 05/04/2010
In an interview this week, author and radio host R.C. Sproul admitted to having no familiarity with a little media format known as podcasting. It was a peculiar admission, considering that Sproul’s XM radio program ranks consistently as one of the most downloaded podcasts on...
Tue, 04/27/2010
During an impromptu trouble-shooting and resolution meeting this week, LevelTen’s President Tom McCracken brought up an interesting challenge facing LevelTen, and the web development industry as a whole: achieving organizational balance.
LevelTen is unique in its employee...
Thu, 04/15/2010
All signs point to Twitter continuing to boom internationally, with more than 105 million users to date, 60% of which live outside the United States.
Tue, 04/06/2010
Business networking is as old as.....well.....business. Entrepreneurs and thinkers need to be connected to others of a like-mind, and sometimes those connections don't just happen. It requires getting out for events, attending webinars, and a host of other activities where...
Wed, 03/24/2010
“Agile” was a term I associated directly with athletics when I began my internship at LevelTen. Growing up, I always heard football announcers describe running backs like Barry Sanders as agile, fawning over their quick reflexes and creativity.
Fri, 03/12/2010
On March 18, Blue Sky Factory will host a Webinar entitled Content is King: Build Your Brand with Blogging & Email at 1 p.m. EDT. I’m all signed up and ready to attend, having found webinars very informative in the past.
Tue, 03/02/2010
For a baseball fan like me, the first week of March is always a welcome time for delivering the promise of warmer, baseball-filled months ahead. Spring training is getting fired up in Arizona and Florida, and though my days of performing hitting and throwing drills are far...
Wed, 02/24/2010
The love affair that we share with our mobile devices can be summed up with a goofy Jerry McGuire line: "You complete me." Marketing professionals understand the intimate connection that exists, and work every day to capitalize on the marketing potential of mobile.
Tue, 01/19/2010
If history has taught us anything (which, quite frankly, is questionable), it’s that the power of a good underdog should never be ignored. Time and time again, the “no one believed in us” card is applied to produce a shake-up at the top of a hierarchy.
Mon, 01/11/2010
Did you have that moment in 2009? The one that made you want to whirl the television remote you were holding into the nearest solid object and watch it bust into a million pieces. For me, the picture above says it all: Matt Holliday's butterfinger special during the 2009 MLB...
