Tue, 02/14/2012
Every experienced designer has a “toolkit” to assist with day-to-day tasks, archive ideas for new designs and to organize tools that make life easier. A design toolkit can be as simple as a folder that houses templates, Photoshop brushes and screenshots of design ideas, or it...
Wed, 12/21/2011
The decline of personalized greeting cards has left my refrigerator bare this year. Usually wrapped with family pictures, season greetings and magnets, it now stands naked; shivering in the cold winter nights that have approached. What about the cards of years past? Will they...
Wed, 11/30/2011
LevelTen’s team recently had a brand discussion over lunch regarding our website. Questions like - does out website positively promote our brand? What is our message? Do we communicate to potential customers in a way that is easily understandable? I can’t say I was very...
Tue, 10/25/2011
Social communities have been hyped beyond belief over the past ten years, but it seems like most of the discussions have been focused on external facing web communities like Facebook, Twitter and YouTube. Today, businesses seem to be focusing more of their internal initiatives...
Wed, 09/21/2011
Creating a vision is an imperative first step in designing and marketing a website because it helps align individuals and helps teams create strategies, plans and budgets. While the word vision connotates something grand or mystical, the direction that guides transformation can...
Thu, 09/01/2011
1. Design in Photoshop instead of Illustrator
While some designers will disagree that Photoshop should be used for design, almost every web designer I know creates concepts in Photoshop. The advantage to designing in Photoshop is less to the designers and more to the developer....
Thu, 07/28/2011
Henry Ford had a vision based on customer demand. In 1908 the Model T was introduced to the world and produced in a small, rented factory on Mack Avenue in Detroit, Michigan. Early models were produced at a rate of only a few a day by groups of two or three men working on each...
Thu, 07/14/2011
I know, I know, Google+ is all the rave. I've read a couple articles and wanted to provide my two cents. So here you go...
Thu, 06/23/2011
It’s no secret that website development has changed over the past decade. As new technologies arise and competition increases, the ability to significantly improve user interaction, site performance and content management have become paramount to many corporate websites. With...
Tue, 06/14/2011
The Dallas Mavericks overcame an off-shooting night by Dirk Nowitzki to defeat the Miami Heat 105-95 and capture their first Championship. As the Dallas Mavericks demonstrated throughout the NBA Playoffs and again Sunday night, it takes a team effort as well as key contributions...
Wed, 06/01/2011
It’s no real secret that the web is all about the audience, yet I’m always surprised when analyzing websites how few websites seem to be designed for their intended audience. I’ve seen optometry websites with fonts so small I could barely read the content – I have 20/15 vision...
Thu, 04/21/2011
Translating Drupal websites into multiple languages is very similar to visiting a foreign country. You have to spend time and money properly preparing documents, it's easier if you know the language and culture and you may find yourself stepping out of the comfort zone you are...
Mon, 03/21/2011
Drupal is a free, robust content management framework that is maintained by thousands of enthusiastic web developers, designers, strategists and project managers. Its advantages over other open-source CMSs and proprietary systems make it the ideal solutions for most...
Tue, 02/08/2011
Don’t oversell and under deliver
In an attempt to break Super Bowl attendance records, additional seating was added to the stadium. Unfortunately some of the sections where not completed and “condemned by the fire marshal” resulting in over 400 visitors who had traveled...
Tue, 12/21/2010
After weeks of research reviewing the most popular themes on D.O and many group discussions, I finally began the design and development of my first theme to be released to the Drupal community.
Fri, 11/19/2010
A distinctive brand identity, differentiating you from your competitors, is helpful in legally protecting your brand. Names, symbols, taglines, slogans, product design, color and sound are all brand identity assets that can be registered and protected from future litigation.
Thu, 10/14/2010
Most non-customized Drupal themes come with basic gradients or stale background colors, and for good reason. The idea behind themes is to provide a somewhat generic design for the masses - providing a basic layout and canvas from which designers can improve.
Here are a list of...
Fri, 10/08/2010
Compatibility and requirements are important considerations when determining whether an existing Drupal themes design is suitable for your needs. If you know your Drupal version, you can confirm whether the theme you are considering is usable on your system.
Thu, 08/05/2010
Notice in the title that I said “web presence” and not and the value of a good “website” or “web marketing”. I said presence because a good website alone adds little value to your business. Having a good website without good marketing is like owning a four-star restaurant, but...
Thu, 07/15/2010
Most web site development projects fail through lack of communication during requirements gathering. A disconnect between clients and programmers often occurs due to software being an intangible object. Unlike purchasing a car, developing software relies on clients describing...
