The New Google Analytics

For years traditional advertising has been viewed by most businesses as a necessary evil. Necessary, because all businesses need some form of exposure in their marketplace to survive. Evil, because there really hasn’t been a good way to determine the effectiveness of advertising campaign dollars. Now in the online world, advertising and evaluating those dollars spent towards marketing is becoming more like a science.

Google has offered a FREE Analytics program for years but, in the past setting up the software services and making since from the data retrieved was a bit confusing for even the savviest technologists. With the NEW Google Analytics you can setup, implement and analyze advertising campaigns along with evaluating the return on those advertising/marketing dollars spent with relative ease. The best part is, it doesn’t leave you feeling like you just spent your time trying to push a wet rope in a straight line!

A couple a new features with the New improved Google Analytics:

1. Pretty colors and graphs – There’s a new set of graphs and charts to wow the “Suits” with upward trends and positive ROI’s.

	2.  <strong>Custom dashboard capabilities </strong>- Google has added the capability to add only those reports you deem useful and beneficial.  Add them to your dashboard and you’ll get them every time you log-in. 
 
	3.  <strong>Auto Email Reports</strong> – You don’t want to even log-in to get reports on your 	advertising campaigns?  You can have them emailed to you whenever you want.  Schedule it and go!  
 
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