Occasionally you come across a little nugget like this; for all you clients who don’t know.

Selling marketing to businesses in today’s online marketplace can be somewhat of a daunting task. The level of experience and knowledge that business owners and individuals have of the Internet can range from a client saying, “Now a browser is like Internet Explorer….right?” to a client saying, “I need a viral social online marketing accelerator to generate a boat-load of traffic to my site!”

More times than not, I deal with the first client in which I have to shift into education mode. Sometimes it’s easy to get bogged down with “selling the meat rather than the sizzle.” What I mean is that often times marketers spend a great deal of time explaining the “what we do” or feature selling, rather than focusing on the client’s needs and providing results that will produce real pocket jingling proof.
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For years traditional advertising has been viewed by most businesses as a necessary evil. Necessary, because all businesses need some form of exposure in their marketplace to survive. Evil, because there really hasn’t been a good way to determine the effectiveness of advertising campaign dollars. Now in the online world, advertising and evaluating those dollars spent towards marketing is becoming more like a science.

Google has offered a FREE Analytics program for years but, in the past setting up the software services and making since from the data retrieved was a bit confusing for even the savviest technologists. With the NEW Google Analytics you can setup, implement and analyze advertising campaigns along with evaluating the return on those advertising/marketing dollars spent with relative ease. The best part is, it doesn’t leave you feeling like you just spent your time trying to push a wet rope in a straight line!
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I had to get your attention in order to make a point. I know this is blasphemy to suggest such a notion, but this statement is true for certain product and service sites. Google may be providing the most traffic, but might not be providing the highest quality visitors to your site. The other big three (Yahoo!, MSN, Ask) may be paying your bills.

Quality visitors can be defined as visitors likely to become customers or leads. In this post I will explain why Google might not be your best lead generator and show some real life examples. I will also explain what to do if Google isn’t your top business generating engine.
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