We all know that "click here" is perhaps the weakest of all calls-to-action, and should be banned from any good copywriter's vocabulary.

However, coming in at a close second is "learn more". This generic phrase screams copywriting laziness and a lack of interest in understanding why a visitor to a page would actually be interested in learning more.

The use of "learn more" seems to be particularly prevalent in home page promo banners.

I see it used so regularly that when someone actually takes the time to write a more meaningful call-to-action, it really stands out.

We all know that "click here" is perhaps the weakest of all calls-to-action, and should be banned from any good copywriter's vocabulary.

However, coming in at a close second is "learn more". This generic phrase screams copywriting laziness and a lack of interest in understanding why a visitor to a page would actually be interested in learning more.

The use of "learn more" seems to be particularly prevalent in home page promo banners.

I see it used so regularly that when someone actually takes the time to write a more meaningful call-to-action, it really stands out.

Guilty as charged. As I have become aware of this glaring ugliness of verbage, I have attempted to phase out the use of Click Here to..." but sometimes it takes a really poignant blog to show me the error or my ways.

Here is an example of a good and bad call to action:

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