If you have been using AdWords for very long, you know that Google rewards advertisers for high click-through rate, as well as punishes advertisers for low click-through rate. I mentioned this in the previous post.

Discovering the click-through benefits of the Google Checkout icon got me thinking of some of the other less obvious techniques that may increase CTR and save advertisers money.

These tips are targeted more toward the seasoned AdWords junkie that has mastered ad copy and call-to-action, but needs that extra edge over their competition. Using these techniques will not replace a well-written A/B split tested ad. These are merely suggestions that could increase CTRs, on a normalized scale. As with any changes, all should be tested before taken as a hard and fast rule for your specific ads.

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