LevelTen In-Site Blog
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Archive for October, 2005

October 31st, 2005
Posted by Erin at 12:58 pm

Or in this case - When to leave your pink flowered shirt behind . . . he he (sorry RB)

Let me just start by saying, I love our dress code here at LevelTen. It has always been important to me to be able to dress casually at work . . . It makes for a better, more comfortable work environment and what creative person doesn’t want that, right? Here is an article that talks about how “dressing up” or “dressing down” are open to a variety of interpretations, especially in the creative field.

Category: General Thoughts

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October 25th, 2005
Posted by Erin at 3:51 pm

Top Ten Web Design Mistakes of 2005

1. Legibility Problems
2. Non-Standard Links
3. Flash
4. Content That’s Not Written for the Web
5. Bad Search
6. Browser Incompatibility
7. Cumbersome Forms
8. No Contact Information or Other Company Info
9. Frozen Layouts with Fixed Page Widths
10. Inadequate Photo Enlargement

Click here for the full article.

Category: General Thoughts, Web Strategy, Web Creative, Web Technical

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Posted by Sandy at 11:36 am

Many people visit online forums and bulletin boards, looking for information on computers, baseball, real estate, music, and other topics. Registered members are often allowed to upload “avatars”, thumbnail images used to enhance text or provide a laugh.

Sven Vetsch has recently discovered a bug in the way that Internet Explorer displays images, so that any image uploaded by untrusted users can be used to exploit this bug, and execute arbitrary code in the browser, including revealing your password to a third party. This XSS (Cross-Site Scripting) exploit can also be applied to product images on auction sites (eBay, are you listening?).

When a browser tries to render embedded content files (.gif, .jpg, .wav, etc.) which are corrupted, the visitor will typically see a red X or other symbol that the file cannot be displayed. Accessing the file directly, rather than through a webpage,
as http://www.example.com/image.gif will produce the same result, except in IE 6.0, which will try to display the contents of the file as HTML.

Consider the following textfile, named with a .gif extension:

<GIF89a 8 f >
<html>
<head>
<script>
alert("XSS");
</script>
</head>
<body>
</body>
</html>

The browser accepts this as an image, because it is named so, and because it contains the proper hex header. When accessed directly, it will also display the red X or other symbol, since it has a .gif header and extension, and is clearly not a valid image, but if the file is renamed with a .jpg extension, IE 6.0 does not understand the header, and then runs this code, which pops up an alert box. It could also read a cookie, or do other things.

All “bad guy” has to do is lure you to click a link to access the fake image directly.

If you don’t understand the stealth technology involved, just know that this is a very serious security hole. Until Microsoft issues a patch, users are advised to use Firefox or Netscape, at least when visiting any site where they might encounter user-uploaded “images”.

Category: General Thoughts, Web Technical

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Posted by Tom at 10:56 am

Level10 Shadows is a simple WordPress plugin that enables site visitors to Shadow your pages by displaying the “Shadow Me” button. It also can display an “Add Pluck” button that adds your RSS feed to the Pluck reader.

To see it in action look at the “Shadow Me” and “+ Pluck” buttons under Add To Your Reader header in the sidebar of this blog.

Download Level10 Shadows WordPress plugin here!

Read the rest of this entry »

Category: WordPress Plugins

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October 21st, 2005
Posted by Brent at 2:48 pm

As a project manager for LevelTen Design it is often my responsibility to interview clients by conducting a series of discovery sessions to lay a foundation for our creative and development teams. These strategy sessions allow us to create a more effective marketing campaign that can be messured and improved with each new project. Over the years I have studied and developed some useful techniques for aquiring information and thought I would share a few of them with you.

First and foremost you must speak to the right people. CEOs may run the show, but often they are too caught up in day to day activities and the overall result to determine what specific goals and objectives are required for success. While a CEO is of course an important person to speak with, the most useful information typically comes from various division managers, marketing, and IT. But be warned, bad information can often times be worse than no information at all.

Once you’ve set up interviews and questions, give your interviewees time to review the information before the meeting. By doing so, you are not putting them on the spot and allow them to get in the right frame of mind for the meeting. Set up a series of broad questions to ask in a surevy format and send to all parties attending your meeting.

During the interview process keep these three things in mind. Good interviewing is:

  • Neutral
    Probing
    Accurate

Neutral
Be pleasant and interested, but not joking or chatty. You are not in the meeting to waste time joking and staying off subject. You will accomplish better results by acting professional, staying on track, reading pre-designed questions and asking opened ended questions.

Other tips:
Don’t reveal your opinions.
Don’t become impatient.
Be Selfless.

Probing
The goal of probing is to keep the person you’re interviewing talking and on subject. The more useful information you can obtain, the better.

Here are a few ideas for probing:
Make encouraging yet nuetral remarks (hmm…oh…etc.)
Ask follow-up questions (”Can you tell me more about that?”)
Use imcomplete sentences (”And your goal is to…”)
Redirect to keep on subject (”Yes, that can be frustrating, but I really want to learn more about…”)

Accurate Interviewing
Remember, your overall goal is to gather information about the client’s wants and needs. It’s our job as marketing/web consultants and project managers to determine the best solutions for those needs. If your client is planning on selling products online, learn more about the products. If your clients is selling itself, learn more about the companies strengths and weaknesses. Learn about the competition. Do all of these things, but DO NOT ASK DESIGN QUESTIONS!

Of course it’s great to have an idea of what your client is looking for, what types of sites appeal the them, etc., design is better left to professional designers who have design degrees. If you start asking design questions, your client will think you’ve invited them to be a professional designer and begin offering suggestions on your work. Your design team should have the appropriate education and experience to do the work. Let them do it. Would you want a lawyer asking you how you think he should argue your case? No. Then do not ask someone that is not trained in design what they think the site should ultimately look like.

By following these tips, you will be own your way to mastering the interviewing process and creating more successful web strategies for your clients. I hope this helps and offer all to comment or provide useful feedback.

Category: General Thoughts, Web Technical

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October 20th, 2005
Posted by Sandy at 10:55 am

Eleven months of the year, hardly anything has a greater impact on our lives than politics (this being October, and World Series month, I get some arguments about this right now). Politics? More important than gas prices? ..than the stock market?

Indeed. Consider the recent Supreme Court decision that allows a businessman to take away your home if he can convince local authorities that he can generate more tax dollars with it than you can. Hmmm.

Yet few people are paying attention, and typically only 30% of those eligible even bother to vote. Why? very simple. In order to understand the political process, and our place in it, one has to have at least a passing familiarity with U.S. history, and Americans are arguably the most history-challenged people on earth.

I used to teach a college course which required, for proper contextual understanding, what I considered to be a 9th grade knowledge of history. In order to gauge the depth of that knowledge, I periodically gave a non-graded history pop-quiz on the first day of class. The results were fascinating, and depressing. 40% of college students could not name the century in which Columbus sailed to the New World. Most students could not choose a date within 50 years of the American Revolution or 100 years of the Civil War. Few knew the dates of WWII, or who was engaged with our “Greatest Generation”. No one could tell the date of the Battle of Hastings, an event the importance of which, with regard to the development of the English and American cultures, cannot be overstated.

Hence, it comes as no surprise that the greatest adventure in American history rated only a one-liner in my Junior High history book. The 200th anniversary of same passed recently with equally cursive, even dismissive one-liners from the press.

That event, of course, was the Lewis and Clark Expedition.

In 1803, President Thomas Jefferson, acting against the wishes of his Congress, bought the Louisiana Territory from France, thereby doubling the size of the United States. Even before the document was signed, Jefferson had put in motion the plans for a military expedition through this area. To placate his Congress, the expedition was positioned as a scientific journey, although
the real reason was to determine how far North extended the tributaries of the Missouri River. You see, lacking any global positioning technology, the purchase agreement defined the area as “all the territory drained by the Missouri River.” Had any part of any tributary of the enormous Missouri and Mississippi River systems extended across the Canadian border, the U.S. would then have had a valid claim to parts of Canada. Woof!

Despite Jefferson’s ploy, there was a scientific component to the journey. Co-Captain Meriwether Lewis spent most of two years in training, studying botony, zoology, mineralogy, surveying, mapmaking, and medicine, from some of the greatest scientists of the day.

The expedition, known as the “Corps of Discovery”, left St. Louis (hence, “Gateway to the West”) in 1804, and consisted of Lewis, William Clark, Clark’s slave, York (the first black man ever seen by the Plains Indians), about 30 U.S. Army enlisted men, a barge, and several canoes. Along the way, they picked up two French interpreters, one with a wife and baby.

They were going to travel 8000 miles by river and foot, rowing and poling, pulling the boats upriver and over rapids, making portage, sleeping in the open each night, facing uncertain Indians and very certain bears, building permanent quarters each winter, and hunting for food when their provisions ran out. They would cross the Rocky Mountains by foot, twice. They would suffer bitter cold, impassable mountains, hunger, illness, accidents, getting lost, and depending several times on the largesse of Indians who chose to help them rather than slaughter them.

In what universe could this have a happy ending? The odds against this expedition suceeding were so long as to be laughable, and over the course of two years, with no contact, all hope was lost. Jefferson assumed they had died in the wilderness.

Yet, in the Fall of 1806, 2 1/2 years after they left, a group of canoes sailed into St. Louis, containing a band of bearded men wearing clothes made of elkskin, buffalo, and beaver. This was the Corps of Discovery, largely intact. The only man lost was a Sgt Floyd, who died of appendicitis shortly after they left (he has a marked grave today, overlooking the Mississippi River North of St. Louis). They brought back with them volumes of notebooks and diaries, botanical specimens, and hundreds of drawings and maps, including the most detailed knowledge of the Mississippi and Missouri River systems ever collected. Lewis personally discovered dozens of animals and hundreds of plants unknown to science. Lewis and Clark interfaced with many Indian tribes between Illinois and Oregon, making written vocabularies for several languages, learning the customs of the Plains Indians, and establishing trading alliances. One of the members of the expedition would later discover the geysers in what is now Yellowstone National Park.

This “great adventure” led directly to the opening of the West for settlement, the expulsion of British interests from the Northwest, the end of Spanish interests in California, and the uniting of a country that spanned the continent from Atlantic to Pacific.

Worth more than a one-liner, wouldn’t you say?

For the definitive book on this subject, buy Undaunted Courage by Stephen Ambrose

Category: General Thoughts, History

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October 17th, 2005
Posted by Amanda at 9:41 am

This cool little freeware enables creates a fully customizable mac-like dock on your desktop:

Objectdock

Category: For Fun

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October 12th, 2005
Posted by Staff at 9:09 am

I have recently been involved in client meetings and discussions in regards to the value of search for a b-to-b client. The client’s target market is upper management, decision makers, C-level if at all possible.

In order to support our argument that search marketing should be a component of the client’s overall marketing plans, we went looking for some stats on C-level executives Internet and search usage.

Read the rest of this entry »

Category: Search Happens

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October 11th, 2005
Posted by Tom at 12:11 pm

My buddy Ed did a little grass roots marketing for us in Cancun.

LevelTen Koozie at a Cancun Beach
LevelTen Cancun Koozie al-a-Corona Commercial

Read the rest of this entry »

Category: For Fun

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October 10th, 2005
Posted by Tom at 6:00 pm

Tom’s Top Ten List of Greatest City Events Where We All Act Like We Are In College:

  1. Baltimore – Preakness
  2. Boston – Head of the Charles
  3. Chicago – Taste of Chicago
  4. Baltimore/DC – WHFS Festival
  5. Dallas – St. Patrick’s Day
  6. Austin – SXSW (South By Southwest)
  7. Chicago – St. Patrick’s Day (Yes, St. Patrick’s Day is celebrated everywhere but you haven’t done it right until you have done it in Chicago)
  8. New Orleans - Mardi Gras
  9. New Orleans – Jazz Fest (#2 beat out #3 when I turned 35)
  10. Dallas – Texas-OU weekend (Texas 45 – OU 12)

Read the rest of this entry »

Category: Social, Internet Marketing, Blog Beat, Personal

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