Thu, 07/29/2010
Increasing the number of quality backlinks to your website can be one of the most impactful and difficult tasks of a sound SEO strategy.
What's a Backlink?
A backlink is traditionally defined as another website that links to your own. At their most basic level, a quality...
Tue, 07/27/2010
I am one of those people that gets really excited about something for a little while, then my passion slowly fades out (like getting all excited about scuba and ballroom dance classes, then realizing the time and money investment and losing interest). I seem not to have this...
Tue, 07/20/2010
It was a startling introduction to my LevelTen Interactive tenure.
Walking in with very little knowledge about Content Management Systems was a bit intimidating for a newbie at a Drupal shop.
Kayla quickly put LevelTen’s 2010 CMS Intelligence Report in my hands for a crash...
Mon, 07/19/2010
1. Meta page title
Arguably one of the most important factors of your on-page SEO, the meta page title is one of the first signals that search engines look at when they try to rank your page.
A good meta page title should be kept to 70-75 characters long, and should include 2...
Fri, 07/16/2010
He who fails to plan, plans to fail
A journey of a thousand miles starts with the first step. But if you don't plan properly you may end up 2,000 miles from where you wanted to go.
Good fortune is what happens when opportunity meets with planning.
Thu, 07/15/2010
Most web site development projects fail through lack of communication during requirements gathering. A disconnect between clients and programmers often occurs due to software being an intangible object. Unlike purchasing a car, developing software relies on clients describing...
Mon, 07/12/2010
Beginning Monday, July 19th, and continuing through Tuesday July 20th, & Wednesday July 21st, LevelTen Interactive will be providing Drupal training courses. These courses, which use materials from Acquia, will get you
up-to-speed on current best practices in the Drupal...
Wed, 06/23/2010
Since the emergence of Social Media marketing a few years back there have been countless books, blog posts, videos and every other form of how you should be using it to your advantage. Let’s be real though, there’s really an information overload out there of what you should be...
Mon, 06/21/2010
The book Drive: The Surprising Truth About What Motivates Us is about the importance of intrinsic motivation. The foundation of the book is that there are three levels of human motivation:
Basic needs – survival, food, sex, etc.
External rewards and punishment
Internal interest...
Wed, 06/16/2010
Managing the consistency of a brand identity system is facilitated by documented standards and guidelines that are easily accessible to all internal and external partners who have the responsibility of communicating the brand. While the range and formats of these documents may...
Mon, 06/14/2010
I was having dinner with my mom the other night and we started walking down memory lane. She started telling stories about my brother, Jon, who was a notorious escape artist before he turned two years old. Jon's first escape was through our living room window in the middle of...
Fri, 06/11/2010
Researching landing page keywords and on-page SEO for a LevelTen project this week led to one conclusion: Whether its religion, economics, or web development, conversion is always the key.
Growing up in the web world, I viewed my op-tins as a trade of information, good for both...
Fri, 06/11/2010
Over the past few weeks I’ve been thinking about how much someone has to know to be considered an expert in their field and I’ve come to the conclusion that defining someone’s expertise is not easy. Take a doctor as an example; let’s say that this particular doctor is a...
Wed, 06/09/2010
With the rise of Augmented Reality, Microsoft Surface, and iPhone/Android, I think there is a clue where the future of the web and technology is headed. Our physical realities are becoming one with the digital. We, as a society, are learning to truly integrate digital...
Tue, 06/08/2010
Over the past few weeks I’ve had a couple of clients who were using webform for registrations, and while it can work on a small scale, for their needs it just wasn’t right. The problem is that having used webform, their accustom to 3 things: an easy thank you message or page...
Mon, 06/07/2010
Today’s web discovery took me back a few years to my “traditional” media background experience. Back to a college campus in the newspaper office, brainstorming content for each week’s issue.
Our staff produced a weekly installment called “Thumbs Up, Thumbs Down” in which we...
Fri, 06/04/2010
Dear iPhone.
Don't get me wrong. You've stuck with me through some sketchy times, a trusty sidekick, a sage sherpa. That's why this is so difficult.
When we first met you had it all: a bright display, curves in all the right places, and wow did you last for hours. People lined...
Fri, 06/04/2010
Business is good so we're adding a seasoned Drupal developer to our team! We're looking for someone who is experienced, dependable, smarter than we are, and fun to work with 40+ hours a week. Here's the full job description...
Tue, 06/01/2010
LevelTen recently launched a series of SEO modules for Drupal with two primary goals: to continue Drupal's leadership as the premier SEO platform, and to make higher search engine rankings accessible for everyone.
Background
Thu, 05/27/2010
When is the best time to show a client where you are on their project? We have found ourselves in a few tricky situations over the years. You never quite know what kind of reaction you will get. After the unveiling, the range of responses you get when showing a work in progress...
